IAMS

2,000 lucky felines will have the chance to product test free samples of IAMS Pro Active Health cat food.

2000 participants

Pet

22/05/2017 to 14/07/2017

aaronay

8 years ago

Healthier, happier cats

For a healthy, active life, cats need plenty of animal protein. Cats are carnivores which means they need amino rich animal proteins. Once eaten, these amino acids can help to maintain strong muscles and support a healthy skin and coat.

Iamcharlottehi26's cat Tuna, ready to tuck in!

Unlike other mammals, cats can’t produce their own taurine (an amino acid needed to maintain normal vision, digestion and heart muscle function) so, they have to consume it. Taurine can only be found in animal-based protein which is why the folks at IAMS ensure that:

IAMS ProActive Health* for cats contains 47% more animal protein than the top two leading brands**.

There's also lots of great vitamins, minerals and omega oils to help keep your cat's coat shiny, their urinary tract tip-top and general health up to scratch.

Plus, all that extra protein keeps your cat fuller for longer, meaning you can feed them less! And that means, per day, IAMS ProActive Health may work out cheaper than you'd think!

What do your friends and family think of IAMS? Are their cats happy with it? Let us know by submitting their "Spread the word" sheets!

Submit "Spread the word" sheets, here!

@all: How is your cat getting on with IAMS?

*Adult Rich in Succulent Roast Chicken dry cat food compared with GO Cat Chicken & Duck and Purina One Cat Adult Chicken and Rice. **Top 2 leading brands sold in supermarkets based on IRI data for 52 weeks ending 31 Dec 2016.

35 Comments

EricM3rcury • 8 years ago

Eric is greedy, I've tried but not been able to fully transition to Iams and have decided to remain mixed with his regular food for the duration but have almost run out now. As a grazer I'm having to feed Eric way more than the stated amount, he eats it but he's the kinda guy that thinks he's starving to death if his bowls are not kept topped up. He seems to be eating more in volume than he used to and I would be concerned long term about his weight but would be difficult to know for this project as it's not long enough. He seems to just be way hungrier / greedier with iams for some reason. I haven't noticed any difference in his litter tray or coat.

Vapingjojo26 • 8 years ago

Pickles is loving his new food!
He had some tummy problems with normal meat and was being sick but since he has started on IAMS he hasn't been sick once! I for one will be sticking with this product after the trial has finished. Worth trying if your cat has issues with meat being too much for them. Pickles sure seems more content and happy now. Thanks guys 🙂

aaronay Your trnd contact • 8 years ago

Great to hear Pickles is liking IAMS, and it's gentler on his tummy than his previous meals!

Jodieleigh1990 • 8 years ago

Hi I have received my email telling me I was chosen to take part and 2 more emails asking me to take the initial survey but I have not yet received the cat food?

aaronay Your trnd contact • 8 years ago

Hi Jodieleigh1990, I'll send you an email! :)

Kimmie111 • 8 years ago

I still haven't received Leo's Iams 😥

chja1963 • 8 years ago

I've had the feedback from my cat owner friends and all have commented on how much their little kitties liked the food. So all in all it's been a big thumb's up for Iams

Michelle76 • 8 years ago

Gizmo loved iams straight away she begrudged sharing them but she has had positive feed back from the other Cats !!!! 😻

Bluetomato • 8 years ago

Iams has been wonderful for my two very fussy cats. I have struggled to find a food that they will both eat, and this trial has allowed me to find it at last!

Netty66 • 8 years ago

Keena is absolutely loving IAMS food .. keena is eating every single bit up .. she is such a vocal cat when it comes to food

zippydundee • 8 years ago

Ghost seems to like IAMS so will definitely try the different varieties which are on offer. Would have been good if the project had included the wet food as Ghost's diet consists of both😼

elisina • 8 years ago

My cat is so fussy about food but she seems to love Iams! She can't wait to have her bowl filled with Iams...and no leftovers at all!!

lindy1 • 8 years ago

Well I think I have discovered a catfood my fussy cat will eat,princess seems to enjoy her Iams she is testing at the moment my daughter's cat not quite so keen and may need longer to get the taste for it.

Pebble82 • 8 years ago

I thought my older cat would refuse to eat iams as she's currently obsessed with purina one biscuits. As instructed I have gradually introduced the iams and in the morning the only biscuits left are the purina biscuits!

cathcarp • 8 years ago

My two cats Ernest and Hemmingway are now fully onto the Iams and they love it. I just have to rattle the bag in the evening and they are both straight in for their dinner. Then settled for the night with lovely full tummies.

Sweetiesmum • 8 years ago

I have struggled finding food that Sweetie will eat. She refuses to touch wet food so I tried her with lots of different dry food and thankfully she likes Iams. The fact that it has all the vitamins and minerals she needs gives me peace of mind that she isn't missing out on an essential part of her diet. Her coat is always thick and shiny and she is a happy little cat.

Vegastun • 8 years ago

One week and I am totally sold over by Iams. Both Pip and Chandi are absolutely loving it, they energy levels are up, their coats are much healthier and as for their energy levels, they are just like kittens again. My little Mika, managed to get some that dropped in the floor on Saturday, now she sits on her back legs begging each time she hears me getting the Iams out of the cupboard, off to get her the dogs version this afternoon.

klaudiczka • 8 years ago

Having been away for a week I have introduced IAMS to Missy's diet before my trip then instructor my cat sitter to carry on feeding her. She loves it. I have given samples to the pet sitting company so they can pass them on to many more cat owners. I am hoping that with IAMS her coat will improve and there will be less dry food wasted, going in the bin. Love it so far

Nejxr25 • 8 years ago

Boots and Tink loved the Iams straight off to the point that Tink ate through the packet to get more. She's only ever done this before with Dreamies
They ate it no problem and would have had more if I had given them some. But after a week they are not so eager and are leaving it.
So I gave them there tin food they ate that for a few days and now they are eating Iams
I think my cats get bored of the dried food, even though they love it

BobbiL95 • 8 years ago

Mols and our new cat are loving the cat food! We have purchased extra bag too as they are muching away at it. No picking at all. The kibbles are a fantastic size for them too!

sopha1 • 8 years ago

My cat has finally got her appetite back!! She wolfs this down like she's never been fed before, and my sisters cat has also gone crazy for it ! Lovely to see them so happy and enjoying their food

Firefly999 • 8 years ago

My cat loves iams I was stupid enough to leave a bag on the side and she tried to bite through the bag 🙈
I've written a review on the iams website and they approved my review however when I go to review it the link in my email from then it doesn't work , can I send the email as confirmation

aaronay Your trnd contact • 8 years ago

Hi Firefly, thanks for leaving a review - really great to hear your cat is enjoying the project!

If you just link to the main page where all the reviews are, when you submit your online report, that will be fin! Thanks again!

Beanysparkle • 8 years ago

Sparkle my cat is loving the Iams I received..
She absolutely loves it.. also I am having a positive response from friends and colleagues..
I have written a review on the I ams website..

bevsuperkev • 8 years ago

My cat love these got all my samples out and got all my reply's back can't wait to let you no my results everyones cat love the one or to said they noticed there cats poos smell a bit but no real complaints about iams

Tashabinny • 8 years ago

Jack loves his Iams and comes and meows at me until I fill up his bowl, we've tried other dried food in the past but he wasn't as keen as he is with Iams, even vet recommended science plan that was too expensive and he often didn't eat it all.

HoofHearted • 8 years ago

Spud is wolfing down her Iams like I've never fed her! Ozzy however is a bit "meh" about it. He's always been a fussy eater and never eaten any chicken flavour food for some reason best known to him. I might use the money off vouchers to buy a fishy flavour that he veers towards. I submitted a review on the Iams website but the link provided in an email by them doesn't work!

Beanysparkle • 8 years ago

I have been talking to friends and colleagues about Iams and their cats are loving the product.

Iamcharlottehi26 • 8 years ago

Tuna love the iams and even tried ripping the back open when I was looking to eat more!

Tanialouise • 8 years ago

I have to say I am absolutely IMPRESSED. Thanks to TRND IAMS now has 5 new customers!!!! (all my cats)

I have struggled to find a dry food all 5 of our cats will eat and I have finally found one, I haven't tried IAMS previously and I think that was more due to the price label and not knowing enough about the brand itself. IAMS is extremely well priced for the benefits you receive, 1 of my cats Splodge was losing her fur above her tail due to stress according to our vet but i am now more inclined to suggest that maybe it was her diet, A few weeks on IAMS and her fur regrowth is amazing!

I am over the moon we got accepted onto the IAMS project and my cats now have a healthier and better diet.

Thank you again TRND and IAMS

vickye2uk • 8 years ago

I went to the Co Op yesterday and they don't stock your biscuits. They said it's because Head Office have governed over what is in the store. When will they be stocked in Co Op?

vickye2uk • 8 years ago

I noticed that Morrisons is on a promo £3 until July. Brilliant for when I need to stock up and have told my friends.

Giggles04 • 8 years ago

My cat loves the new IAMS, and in the hot weather has enjoyed his meals outside, like the rest of the family! He is a sociable chap, and didn't wish to miss out!

Geepers • 8 years ago

My kitties are still loving their Iams. My older cat, Fluffy is no longer sick after eating her meals, so I think I will continue to supply Iams in future :)

Sabs08 • 8 years ago

Hi, i am leaving online reviews, getting confirmation that they have been published but then cannot find my reviews in order to post the link on here. Anyone else had the same problem?

Peapod1963 • 8 years ago

This food is the best - no overpowering smell, full of everything my cats could possibly need to keep them healthy, great to leave down all day (especially in the summer when wet food attracts flies), cost effective (they eat less than cheaper brands because all the great ingredients keep them full) and best of all - both my boys love it! Thank you so much for letting them try Iams Proactive - I will definitely continue to feed them this food.

helen • 8 years ago

My cats are enjoying the new biscuits.If my cats are happy then i'm happy too!

smiler22 • 8 years ago

Tommy has adapted well to the change from wet food to dry food. A change I would not of considered possible previously. I consider this a major adaption for health. Poor Tommy had a dental and has had 2 teeth removed and the vet's recommendation was to continue with the dry food as it helps to clean a cats teeth.

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35 Comments