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NEW Head & Shoulders Menthol Fresh

NEW Head & Shoulders Menthol Fresh

We're looking for 2,300 trndsters to test NEW Head & Shoulders Menthol Fresh and crack open a cold one.

2300 participants
Beauty & Personal Care
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It’s time to crack open a cold one

BBQs. Beer gardens. Sweaty commutes. Gym sessions in the heat. The Great British summer is finally here… but when your scalp feels hot, itchy and uncomfortable, there’s only one thing on your mind:

You need to crack open a cold one. ❄️

No, not that kind of cold one.


Introducing NEW Head & Shoulders Menthol Fresh

Head & Shoulders Menthol Fresh delivers the same icy, refreshing sensation as cracking open an ice-cold can on a hot day — designed to give your scalp an instant cooling hit and long-lasting comfort from the first wash. 🧊

Powered by refreshing mint and active P-Olamine, it delivers a powerful -5°C cooling effect on your scalp, helping it to feel less oily, less itchy and more comfortable until next wash, with up to 24-hour itch relief,* (according to 8/10 users**).

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Want To Take Part?

We’re looking for 2,300 trndsters to test NEW Head & Shoulders Menthol Fresh. Applications are open until 10 August, and our project will run 15 August to 7 September.

If selected, you’ll test Head & Shoulders Menthol Fresh and create refreshing Instagram and TikTok content to help others discover the ultimate cooling scalp refresh this summer. 💙

It’s time to crack open a cold one… for your scalp.

Apply to take part now:

Apply now

Not a trnd member yet?

It’s fun and free, with no strings attached. Join the community to apply for the Head & Shoulders project and get first dibs on future ones.

Register now


@all: Looking for a burst of menthol freshness?


*Itch related to dandruff. Visible flakes with regular use.
**REFERENCE OF THE STUDY: Clinical Test (CSD2017232), run in 2018, #of panelists 100

88 Comments

zyusein1 Verified • 1 day ago

Wow. Amazing! Such a great opportunity to test H&S! I'd be thrilled.

Welsh123 Verified • 1 day ago

Hope I get selected. Hike a lot and my hair is a sweaty mess when I have finished especially with wearing a hat on this weather. Look forward to trying this. Lovely cooling refreshing minty smell and hopefully stop my scalp from itching.

Talanted Verified • 1 day ago

Fingers crossed get picked for this one. Not only do I struggle with a dry itchy scalp, but my son also suffers with dandruff and it's even worse in this heat

Shellybean1981 Verified • 1 day ago

Both me and my husband would love to try this, it would be great in this hot weather and something we could both share

Jan Verified • 1 day ago

Fingers crossed 🤞 hopefully helps with holiday dry itchy scalp & hot sweaty weather here

AliceTRND94 Verified • 1 day ago

Ooo would love to review 😍😍😍😍

TinTits Verified • 1 day ago

Both my husband and I would love to try this, we both get very itchy scalps in warmer weather. And my husband suffers from dandruff regularly, he wears a 'hard hat' to work, so I know he will absolutely love the cooling effect of this NEW Head and Shoulders.

Sugarlips761 Verified • 1 day ago

The warmer weather and perimenopause making my head both sweaty and itchy in equal measures I would love a shampoo that would take the itchy away as I go in to the 2nd half of my life I'm finding myself having to change skin and haircare due to hormonal changes

Luxelocks • 1 day ago

Looking forward to hopefully testing this product. My husband will be a very willing tester and will gladly be featured using the product after he has been to golf.

STEPHEN1967 Verified • 1 day ago

This could be the shampoo I've been scratching for, please take me on board and safe my itchy skull 🙏🙏🙏🙏🙏

Anushacherukuri Verified • 1 day ago

Wow excited to be a part of head & Shoulders
Project. Waiting to create content and share

Oaky Verified • 1 day ago

Been scratching my head like mad this week and nothing seems to be helping anymore, hoping I can be included to find some relief!

Ruth12345 • 23 hours ago

I would love this. Having done 4 hour-long classes at the gym today, combined with the hot weather, my hair is a sweaty mess, not to mention itchy and flaky 🥵

missy101 • 20 hours ago

This hot weather has made my scalp itchy, it's driving me mad. The "instant cooling hit and long-lasting comfort" caught my eye, sounds like just what I need.

Layus23 Verified • 20 hours ago

I need to try this new head product, this summer heat leaves the scalp itchy from the heat, I need to refresh the scalp with this new shampoo

Eileenalora • 17 hours ago

Have short grey hair which gets sweaty and very itchy ! Please help !

QueenBeeb Verified • 16 hours ago

I hope I get selected. This sounds like such a cooling & soothing shampoo. Perfect for itchy scalps, especially during the hot lsummer months 💚

kashi Verified • 16 hours ago

So excited for this project

Lindyloulou Verified • 16 hours ago

Fabulous opportunity to try head and shoulders
Let's get the party started and share my new hair routine

Smithyuk • 13 hours ago

I would love to try this shampoo. This hot weather has been awful for my itchy scalp

CrochetQueen2115 Verified • 13 hours ago

Oh yes. This seems to be just what I was looking for. My scalp has been so itchy for the last couple of months... It's driving me mad. I even went to the Drs for some help, but that hasn't kept it at bay..
I definitely need to try this as I need a full night's non itchy sleep.

nafisco • 13 hours ago

I feel like this is exactly what my scalp needs right now 😩 this heat has made it so itchy and uncomfortable lately! I’ve always trusted Head & Shoulders for keeping my scalp balanced, so the idea of a cooling, minty boost sounds amazing ❄️🧊 I love anything that leaves my scalp feeling fresh and soothed, especially in summer. I’d genuinely love to try this and finally get some long-lasting relief 🙌✨

Anj • 12 hours ago

Amazing product. Cooling after this heat.

Nelly-Dee Verified • 12 hours ago

My head is already calling "cool me me now" Can't wait.

Laylaliving • 12 hours ago

This is such a cool product, I can’t wait to try this if I’m selected.x

mysticlady Verified • 12 hours ago

hi ive applied and I REALLY want to review this as we need it ! I recently reviewed the PANTENE duo ! https://www.tiktok.com/@mysticladyart/video/7662314708820593942?is_from_webapp=1&sender_device=pc&web_id=7656001883736573462
I loved trying it and reviewed it on amazon too !

shazame Verified • 11 hours ago

this sounds amazing if i gety chosen i will try it on me,my hubby and my dad x

scook1961 Verified • 10 hours ago

That's one heck of a cool product, fingers cross I get chosen.

Beautyq Verified • 10 hours ago

Fingers crossed for this one!!

Deeyo Verified • 10 hours ago

Okay, I’m not dreaming



I can’t waiiiiiiitttttttt.

Shobizstyle • 9 hours ago

Use head and shoulders on a regular basis and this one will be amazing to try 🤩

Bohodee Verified • 9 hours ago

I'm so excited to have applied for this campaign! I noticed the application text box didn't appear for me, so I wanted to share my ideas here instead.

As a content creator, certified nutrition coach, and someone with naturally curly hair, I'd love to create authentic Reels, Stories, and before-and-after updates showing my genuine experience with the Menthol Fresh range.

I'll also be travelling to Italy during the campaign, which gives me the perfect opportunity to show how the cooling formula performs in hot summer weather.

I love creating honest, engaging content and would be thrilled to represent Head & Shoulders. Fingers crossed! 💙

lorka Verified • 9 hours ago

Sounds great.

supertrndyvee Verified • 8 hours ago

This looks amazing! Looking forward to trying this product, would definitely make a difference to my itchy scalp. I would definitely get my partner involved too as we would both benefit off this massively!

As78 Verified • 8 hours ago

I already use Head and Shoulders, I am interested to try this new Head and Shoulders Menthol Fresh with cooling sensation for my dry, itchy, flaky scalp

Danny31 • 7 hours ago

Este producto es espectacular para este verano, me entusiasma mucho poder probarlo

Glow.with.lazypanda • 4 hours ago

So excited to have applied! 💙 I’m looking forward to seeing if the Menthol Fresh range leaves my scalp feeling cleaner and fresher, especially after busy days and workouts. I’d love to share my honest experience and hear what other trndsters think too. Good luck everyone! ✨

Luanda111 Verified • 3 hours ago

My husband loves Head & Shoulders Menthol Fresh, and he would really like to take part in this project.

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